Target deploys prolific group of social-media gurus to win over consumers - StarTribune.com
www.startribune.com/business/202800651.html
From the page
Saved with the link. Notes from 2007 to 2016 are mostly the page's own words, so this is probably an excerpt.
Target joins a growing wave of companies using social media to plug products. Before launching its initiative last year, Target had been increasingly aware of the clout that social media hold over consumer opinion, company officials say. So the retailer recruited 16 women active on everything from Twitter and Pinterest to blogs and Instagram to serve as both brand ambassador and sounding board.
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