New – AWS Application Load Balancer | AWS Blog
aws.amazon.com/blogs/aws/new-aws-application-load-balancer
From the page
Saved with the link. Notes from 2007 to 2016 are mostly the page's own words, so this is probably an excerpt.
We launched Elastic Load Balancing (ELB) for AWS in the spring of 2009 (see New Features for Amazon EC2: Elastic Load Balancing, Auto Scaling, and Amazon CloudWatch to see just how far AWS has come