# What '67' Reveals About Childhood Creativity - Atlas Obscura

<https://www.atlasobscura.com/articles/67-meme-childrens-lore-iona-peter-opie>

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- Saved: December 11, 2025 (2025-12-11T13:10:46Z)
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## What Jamie wrote

Interesting history on young adult meme's and the role they play. 

> The Opies went on, "And through these quaint ready-made formulas the ridiculousness of life is underlined, the absurdity of the adult world and their teachers proclaimed, danger and death mocked, and the curiosity of language itself is savoured."
> 
> The ridiculousness and pointlessness of "67" is perhaps _why _it has succeeded so extravagantly as a meme, breaking out of the classroom to become Word of the Year: it perfectly encapsulates everything the Opies understood that kids need out of their private jokes.
> 
> So is "67" a sign that screens and algorithms are "ruining childhood" with "brainrot?" Far from it--this trend actually shows that _despite _a screen-mediated culture kids are actually managing to generate new entries in the playground canon.

6 — 7.

## Facts

- Kind: [Page](https://links.thingelstad.xyz/kinds/page/)

## Appears in

- [WT336: Weekly Thing 336 / Culture, Retention, Transmission](https://weekly.thingelstad.com/archive/336/), Notable

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## Elsewhere

- Wayback Machine: https://web.archive.org/web/*/https://www.atlasobscura.com/articles/67-meme-childrens-lore-iona-peter-opie
