Why Gawker Media is moving beyond the blog
www.poynter.org/latest-news/mediawire/108606/why-gawker-media-is-moving-beyond-the-blog
From the page
Saved with the link. Notes from 2007 to 2016 are mostly the page's own words, so this is probably an excerpt.
The 2011 template represents the most significant change in the Gawker model since the launch of Gizmodo and Gawker in 2002. One could go further: it represents an evolution of the very blog form that has transformed online media over the last eight years. The internet, television and magazines are merging; and the optimal strategy will assemble the best from each medium.