# Forget the new iPhones, Apple's best product is now privacy - Host: [fastcompany.com](https://links.thingelstad.xyz/hosts/fastcompany.com/) - Saved: September 16, 2018 (2018-09-16T13:14:21Z) - Record: https://links.thingelstad.xyz/links/f08d8a54ec19/ - JSON: https://links.thingelstad.xyz/links/f08d8a54ec19.json ## What Jamie wrote I have been saying this for a while. I think that Apple has clearly identified protecting user privacy as a long-term focus area and a place they can differentiate and compete against Google, Facebook and many others (except Microsoft, mostly). > Apple’s devices and software–and the company’s ethos–are now steeped in user privacy protections that other tech companies would never dream of embracing. And this isn’t a stance Apple has only recently adopted. It is something that has been building for years at the company, starting under Steve Jobs’ leadership and rapidly accelerating under Tim Cook’s reign. This is why Apple was willing to take such a public position against the FBI when asked to bypass encryption. ## Facts - Kind: [Page](https://links.thingelstad.xyz/kinds/page/) ## Appears in - [WT72: Weekly Thing #72 / Sep 22, 2018](https://weekly.thingelstad.com/archive/72/), Featured Links 🏅 ## Same host - [What Happened When I Replied “Call Me” To Every Email I Got For A Week](https://links.thingelstad.xyz/links/6881942e3494/) (fastcompany.com, April 25, 2018) - [I Committed To An Email-Free Morning For 5 Days, Here’s What I Learned](https://links.thingelstad.xyz/links/0b6ca511101c/) (fastcompany.com, May 9, 2018) - [How Disney is turning women from across the company into coders](https://links.thingelstad.xyz/links/c7d157e8c1b2/) (fastcompany.com, June 3, 2018) - [How to feel happier](https://links.thingelstad.xyz/links/ea8db5f25d5a/) (fastcompany.com, October 17, 2018) - [Executive coach: 7 secrets to lasting career satisfaction](https://links.thingelstad.xyz/links/5e25279ffe19/) (fastcompany.com, February 10, 2019) ## Saved the same week - [Larry Page Is a No-Show With Google Under a Harsh Spotlight - Bloomberg](https://links.thingelstad.xyz/links/f758ea3452aa/) (bloomberg.com, September 16, 2018) - [Python joins movement to dump 'offensive' master, slave terms • The Register](https://links.thingelstad.xyz/links/ff1c2cc8ca1b/) (theregister.co.uk, September 16, 2018) - [Daring Fireball: Thoughts and Observations on Apple’s iPhone XS/XR and Series 4 Apple Watch Introductory Event](https://links.thingelstad.xyz/links/7a4ee1a71cc0/) (daringfireball.net, September 16, 2018) - [How to be alone: the difference between loneliness and solitude | The JotForm Blog](https://links.thingelstad.xyz/links/1fa5ddd3adcc/) (jotform.com, September 16, 2018) - [Advice to CEOs: digging out from a jammed calendar | Chad Dickerson's blog](https://links.thingelstad.xyz/links/7addc4ecf09a/) (blog.chaddickerson.com, September 16, 2018) ## Elsewhere - Wayback Machine: https://web.archive.org/web/*/https://www.fastcompany.com/90236195/forget-the-new-iphones-apples-best-product-is-now-privacy