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  "note": "Bernoff assesses the current state of social and asks the important question:\n\n> I wonder if it is even possible to have a mode of social media interaction that…\n\nHe enumerates a few objectives, but the main point is can you really have a big social media platform that works.\n\n**I think the answer to this is no.**\n\nI had a few breakfast debates on this with [Lee Zukor](https://leezukor.com) years ago and it helped form my opinion that the problem with social media isn't the specific implmentation of Facebook or Twitter, but is instead the thing itself. You can’t optimize and improve it, because the core thing is no good. It’s like smoking cigarettes. There is no version of it that isn't bad for you.",
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