# Data Governance Has a Serious Branding Problem | Towards Data Science

<https://towardsdatascience.com/data-governance-has-a-serious-branding-problem-7925b909712b>

- Host: [towardsdatascience.com](https://links.thingelstad.xyz/hosts/towardsdatascience.com/)
- Saved: November 23, 2021 (2021-11-24T00:28:27Z)
- Record: https://links.thingelstad.xyz/links/f22c9697a098/
- JSON: https://links.thingelstad.xyz/links/f22c9697a098.json

## What Jamie wrote

Yes, Data Governance has a terrible brand problem. It starts and ends in the 2nd word. Who likes "Governance". It sounds slow, cumbersome, bureaucratic. And just for extra, it sounds expensive. Two thoughts:

1. The article focuses collaboration around data and the like. Perhaps Data Collaboration is a better term. I do like that it better defines the actual problem.
2. Product thinking has become the norm for many things that are not just products that you buy. There are now product owners for APIs, frameworks, platforms. Could the future of Data Covernance be some form of Data Product Owner role?

Organizations do need to figure this out. While modern tools in the cloud make it easier to modify and change data, even duplicate it at a lower cost, it still adds cost and friction to the process when you have to do that.

## Facts

- Kind: [Page](https://links.thingelstad.xyz/kinds/page/)

## Appears in

- [WT205: Weekly Thing #205 / Hurl, Faster, Web3](https://weekly.thingelstad.com/archive/205/), Notable

## Same host

- [I built a DIY license plate reader with a Raspberry Pi and machine learning](https://links.thingelstad.xyz/links/d8e2bdb72d7d/) (towardsdatascience.com, February 26, 2020)
- [Bamboolib: One of the Most Useful Python Libraries You Have Ever Seen | Towards Data Science](https://links.thingelstad.xyz/links/663d41b487f8/) (towardsdatascience.com, November 10, 2021)

## Saved the same week

- [The CEO of you | Seth's Blog](https://links.thingelstad.xyz/links/7cf9f41998a3/) (seths.blog, November 23, 2021)
- [Too Much To Do | GTD® - YouTube](https://links.thingelstad.xyz/links/e25fd5340250/) (youtube.com, November 23, 2021)
- [Welcome to the Meatverse](https://links.thingelstad.xyz/links/bbbb9838bcbd/) (meatver.se, November 23, 2021)
- [Moving faster](https://links.thingelstad.xyz/links/05a1734a15e4/) (scattered-thoughts.net, November 23, 2021)
- [Brave partners with Solana to integrate it into the browser and make it the default for DApp support](https://links.thingelstad.xyz/links/fdd0060e9708/) (brave.com, November 23, 2021)

## Elsewhere

- Wayback Machine: https://web.archive.org/web/*/https://towardsdatascience.com/data-governance-has-a-serious-branding-problem-7925b909712b