Zuckerberg’s world | ROUGH TYPE
www.roughtype.com/?p=7651
What Jamie wrote
It’s a good question, though I’m not sure there is any world that we all want, and if there is one, I’m not sure Mark Zuckerberg is the guy I’d appoint to define it. And yet, from his virtual pulpit, surrounded by his 86 million followers, the young Facebook CEO hesitates not a bit to speak for everyone, in the first person plural. There is no opt-out to his “we.” It’s the default setting and, in Zuckerberg’s totalizing utopian vision, the setting is hardwired, universal, and nonnegotiable.