# Tim Cook on Shaping the Future of Apple | GQ - Host: [gq.com](https://links.thingelstad.xyz/hosts/gq.com/) - Saved: April 5, 2023 (2023-04-06T02:11:05Z) - Record: https://links.thingelstad.xyz/links/f5983e2ee97c/ - JSON: https://links.thingelstad.xyz/links/f5983e2ee97c.json ## What Jamie wrote In full disclosure if there were a Tim Cook fan club, I'd be a card carrying member. I've also been a long-time customer of Apple and enjoy their products which certainly has a halo effect for Cook himself. What I really admire about Cook though is how he leads with values. I also think his calm and reasoned persona is a great model, and oddly iconoclast, to so many leaders in technology. Including his predecessor Steve Jobs! > Being out in nature is a “palate cleanser for the mind.” Actually, it’s even more than that, Cook says, casting aside his measured nature for a moment. “It’s better than any other thing you can possibly do!” Apple has made privacy one of those core values, and I truly believe in part because it is a personal value of Cook and many of the leaders. It is also a market differentiating strategy for the company. > In his tenure as CEO, Cook has rarely missed an opportunity to decry, usually with a fair amount of heat in his voice, what he describes as the “data-industrial complex”—a complex built of companies (and Apple competitors) who profit from the use and sale of their consumer’s personal information and data. This practice, Cook said in another public moment, “degrades our fundamental right to privacy first, and our social fabric by consequence,” and helps build an ecosystem full of “rampant disinformation and conspiracy theories juiced by algorithms.” The interview highlights the incongruity of the CEO of Apple focusing on privacy and device addiction. It is isn't incongruous if you start by leading with your values. ## Facts - Kind: [Page](https://links.thingelstad.xyz/kinds/page/) ## Appears in - [WT249: Weekly Thing #249 / GPT, Privacy, Crypto](https://weekly.thingelstad.com/archive/249/), Notable ## Same host - [The Viral Me](https://links.thingelstad.xyz/links/e45338b759ae/) (gq.com, December 9, 2010) - [Winona Forever](https://links.thingelstad.xyz/links/2db9c3d90cd1/) (gq.com, December 20, 2010) - [Aziz Ansari on Quitting the Internet, Loneliness, and Season 3 of Master of None](https://links.thingelstad.xyz/links/fb5019391c55/) (gq.com, August 4, 2017) ## Saved the same week - [Smart Locks Endanger Tenants’ Privacy and Should Be Regulated | Electronic Frontier Foundation](https://links.thingelstad.xyz/links/c4393456d4d6/) (eff.org, April 5, 2023) - [Introducing BloombergGPT, Bloomberg’s 50-billion parameter large language model, purpose-built from scratch for finance | Bloomberg LP](https://links.thingelstad.xyz/links/7bc1e85f33a3/) (bloomberg.com, April 5, 2023) - [Think of language models like ChatGPT as a “calculator for words”](https://links.thingelstad.xyz/links/fd6fb5be4b85/) (simonwillison.net, April 5, 2023) - [The Bitcoin Whitepaper Is Hidden in Every Modern Copy of macOS - Waxy.org](https://links.thingelstad.xyz/links/cf51c886b119/) (waxy.org, April 5, 2023) - [Introducing S-GPT, A Shortcut to Connect OpenAI's ChatGPT with Native Features of Apple's Operating Systems - MacStories](https://links.thingelstad.xyz/links/43f7c5faae9b/) (macstories.net, April 5, 2023) ## Elsewhere - Wayback Machine: https://web.archive.org/web/*/https://www.gq.com/story/tim-cook-global-creativity-awards-cover-2023