Target makes big push into soccer marketing - StarTribune.com
www.startribune.com/target-makes-big-push-into-soccer-marketing/411148435
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Minnesota United coach Adrian Heath, left and Sporting Director Manny Lagos. In a multipronged partnership, Target will announce Thursday that it has signed a three-year deal to be an official partner of Major League Soccer; will be a major sponsor of the local team, whose players will soon sport the company’s trademark bullseye on its jerseys, and will be the official retailer for U.S. Youth Soccer.
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