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• The Trade Desk | New Survey Suggests 64 Percent of U.S. Households May Lack Long-Term Interest in Cable TV SubscriptionsApr 30, 2020 WT146

  This should surprise nobody. It’s the same trend we see with all media formats. They "age out". 18-34 age group – 74 percent 35-54 age group – 64 percent 55+ age group – 56…