The Trade Desk | New Survey Suggests 64 Percent of U.S. Households May Lack Long-Term Interest in Cable TV Subscriptions
www.thetradedesk.com/press-releases/new-survey-suggests-64-percent-of-u-s-households-may-lack-long-term-interest-in-cable-tv-subscriptions
What Jamie wrote
This should surprise nobody. It’s the same trend we see with all media formats. They "age out".
- 18-34 age group – 74 percent
- 35-54 age group – 64 percent
- 55+ age group – 56 percent
No surprise that younger people prefer streaming.