HauteLook finds success with customized multichannel consumer experience
nrf.com/news/hautelook-finds-success-customized-multichannel-consumer-experience
From the page
Saved with the link. Notes from 2007 to 2016 are mostly the page's own words, so this is probably an excerpt.
HauteLook on Facebook: As an additional tool, HauteLook launched a Facebook page to provide an additional channel to reach their targeted customer. The first HauteLook Facebook-only private sale comprised 10% of the days total traffic. The Facebook private sale attendees had 2 times the regular conversion rate with over 40% being new buyers. Another stunning stat: 50% of HauteLook customers are logged into the flash sale site and Facebook at the same time.