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Why the days are numbered for Hadoop as we know it

gigaom.com/2012/07/07/why-the-days-are-numbered-for-hadoop-as-we-know-it

What Jamie wrote

Regardless of the conclusion of this article the links to various papers and projects are very worthwhile.

Its therefore far from controversial to say that Hadoop is firmly planted in the enterprise as the big data standard and will likely remain firmly entrenched for at least another decade. But, building on some previous discussion, Im going to go out on a limb and ask, Is the enterprise buying into a technology whose best day has already passed?