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Don’t build a personal brand, build a reputation

elezea.com/2023/02/dont-build-a-personal-brand-build-a-reputation

What Jamie wrote

I love the sentiment of this post.

I’m so much less interested in “building a brand” than I am in just… having fun and, well, being a person.

That is the spirit I try to bring to what I do with the Weekly Thing. It isn't topical on purpose. It meanders with my interests. It isn't a "side hustle". It’s just me.