Do Personal Brands Matter?

First, I don't like the term "personal brand" in general. I just don't like the image it brings up. People are not brands. But I do really like how Chilvers flips it, and just moves brand to the side in favor of reputation. That is something I think is critical. His approach and perspective is spot on here. I particularly appreciate the clarity that this is something you get via action. You cannot directly manipulate your reputation.