News Corp's Sky News Is Making Every Journalist a Twitter Convert
www.businessinsider.com/news-corps-sky-news-is-making-every-journalist-a-twitter-convert-2010-1
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News Corp-owned Sky News is enticing its online newsroom reporters to post on Twitter by downloading social media software into their computers.
Each journalist gets Tweetdeck so they can scour tweets for news bits and get posting. It's a "sea change" for the newsroom, according to Journalism.co.uk. They interviewed Julian March, executive producer of Sky News Online, about the move.
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