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Google Has Become A Vast Repository Of Keyword SPAM

www.businessinsider.com/dishwashers-and-how-google-consumes-its-own-tail-2009-12

From the page

Saved with the link. Notes from 2007 to 2016 are mostly the page's own words, so this is probably an excerpt.

Over the weekend I tried to buy a new dishwasher. Being the fine net-friendly fellow that I am, I  began Google-ing for information. And Google-ing. and Google-ing. As I tweeted frustratedly at the tend of the failed exercise, "To a first approximation, the entire web is spam when it comes to appliance reviews"...Google has become a snake that too readily consumes its own keyword tail. Identify some words that show up in profitable searches -- from appliances, to mesothelioma suits, to kayak lessons -- churn out content cheaply and regularly, and you're done. On the web, no-one knows you're a content-grinder. The result, however, is awful.

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