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The New YNAB Business Model | YNAB

www.youneedabudget.com/blog/post/the-new-ynab-business-model?inf_contact_key=a0ff7c058306722a5ae931a7c4067fecc9e9b8e3e7bfa5d91354cbd42628e2f4

From the page

Saved with the link. Notes from 2007 to 2016 are mostly the page's own words, so this is probably an excerpt.

A popular question we're getting is around the switch of our business model from a one-time-fee-then-hopefully-buy-upgrades to a subscription model. Here's why!