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A Twin Cities turnaround? The Star Tribune carves a path back through growing audience

www.niemanlab.org/2012/05/a-twin-cities-turnaround-the-star-tribune-carves-a-path-back-through-growing-audience

From the page

Saved with the link. Notes from 2007 to 2016 are mostly the page's own words, so this is probably an excerpt.

The Star Tribune today, four years later, seems to have lifted itself off the endangered list although, to extend the species metaphor, it still has work to do before its survival becomes a matter of Least Concern. Its out of bankruptcy; its debt has been reduced from around $500 million to $100 million. And, maybe most importantly, its growing its readership in print and through digital and keeping an eye towards growing consumer revenue.