What the ephemerality of the Web means for your hyperlinks - Columbia Journalism Review
www.cjr.org/analysis/linkrot-content-drift-new-york-times.php
What Jamie wrote
Interesting data on how old links to content hold up over time.
Of these deep links, 25 percent of all links were completely inaccessible. Linkrot became more common over time: 6 percent of links from 2018 had rotted, as compared to 43 percent of links from 2008 and 72 percent of links from 1998. Fifty-three percent of all articles that contained deep links had at least one rotted link.
I’m glad the article mentions Internet Archive which is a great organization I have supported for years. But I think in the case of media companies and others, the better solution is to take the onus on yourself to hold a copy of what was published as a static asset. Some bookmarking solutions do that as well. I pay a small annual fee to Pinboard and it stores a snapshot of every link that I bookmark. Even if it is deleted by the publisher, I still have Pinboard's copy.