They gave local news away for free. Virtually nobody wanted it. - Columbia Journalism Review
www.cjr.org/business_of_news/they-gave-local-news-away-for-free-virtually-nobody-wanted-it.php
What Jamie wrote
The news and media business is very difficult, but nowhere is it more difficult than in local news.
When 2,529 people were offered a free subscription to their local newspapers, the Pittsburgh Post-Gazette and the Philadelphia Inquirer, only forty-four accepted — less than 2 percent — according to an academic study set to be published this year in the American Journal of Political Science.
The spot that these local news organizations filled has been completely replaced with other content. And just like politics, the local is likely way more important to you in practical terms.