Thanksgiving’s biggest online shopping day was Cyber Monday, but other days were close behind

Interesting analysis of aggregate e-commerce traffic around Cyber Monday.

The Black Friday week definitely had a big impact on e-commerce traffic, but besides the clear winner, Cyber Monday, the podium was actually completed with the first two days in November. Those days have a big traffic peak, but the Black Friday week has more sustained traffic over five days.

It is interesting that there were such high volume days earlier in November. It certainly seems that something pushed more buying activity earlier in the season than normal. My best guess is that all the news of supply chain issues got many shoppers to place orders significantly earlier than they normally would. Retailers have also been attempted to "flatten the curve" for years and perhaps they had more success this year than they have in the past.