WPP Media Mid-Year Global Advertising Forecast Update: $1.08 Trillion in 2025 Ad Revenue and 6% Growth
www.wppmedia.com/news/tyny-midyear-2025
What Jamie wrote
Major tipping point.
User-generated content is overtaking professional production: In 2025, more than half of content-driven advertising revenue will come from platforms like TikTok, YouTube, Kuaishou, and Instagram Reels. Creator-generated revenue will hit $184.9 billion this year, up 20% from 2024, and is expected to more than double to $376.6 billion by 2030.
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