Personal Business | Are.na Editorial

I want an Internet that has this.

Part of what prevents people from starting their own software company is the pervasiveness of a singular popular narrative: the idea that money is the primary reason to do so. That the way to make software profitable is to scale, and the way to scale is to get investment from VCs. Software, for better or for worse, plays an increasingly primary role in determining how we view the world, which in turn determines how the world actually works. There should be more than just one prominent funding model facilitating those experiences. There should be more businesses that represent a diversity of people and potential outcomes. It would be a much better internet if there were.

I use and pay for a lot of IndieWeb or solopreneur services. The Weekly Thing is sent from one, Buttondown. My blogs run on one, micro.blog. All the links I archive and write about are on one, Pinboard. My feed reader is one, Feedbin. Every one of these services I've emailed directly with the founders about.

I love voting with my spending and I’m doing that to help make more personal business online.