Signaling as a Service « julian.digital

This is a very thought provoking article. Scott Galloway often uses the term "virtue signaling", which triggered my attention to this blog post.

There are many more examples in the book (and I recommend reading the whole thing), the point the authors are trying to make is clear: Almost everything has a signaling component – we are just not aware of it. In fact, Hanson believes that “well over 90 percent” of human behavior can be explained by signaling.

I think I should read this book. Wouldn't it be a great signal? Heck, isn't this whole newsletter a big signal? 😬