Beetailer Lets Ecommerce Web Stores Easily Import Products to a Facebook Page Storefront
www.insidefacebook.com/2011/03/21/beetailer-ecommerce-import-products
From the page
Saved with the link. Notes from 2007 to 2016 are mostly the page's own words, so this is probably an excerpt.
Beetailer is a new service that allows ecommerce merchants to import their websites store to a tab on their Facebook Page. Users can add items to a shopping cart, and are directed back to the merchants site for checkout. Backed by Y Combinator, Beetailer includes advanced functionality such as Like-gated discounts and promotions, scheduled wall posts about products, and analytics
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