Apple Plus - brand versus subscription — Benedict Evans

This is a super interesting way to look at the evolving business model of one of the giants of the tech industry.

The old Apple promise was that you don't have to worry if the tech works. The new promise is you don't have to worry if the tech is scamming you.

I find this interesting about Apple, but it’s also just an interesting space to watch as one of the largest technology companies in the world transitions a significant part of their business.