How (some) good corporate engineering blogs are written

We took a run at doing this and struggled to get momentum around it. I share the observations made here that many (most?) of these are not all that great.

At a high-level, the compelling engineering blogs had processes that shared the following properties:

• Easy approval process, not many approvals necessary
• Few or no non-engineering approvals required
• Implicit or explicit fast SLO on approvals
• Approval/editing process mainly makes posts more compelling to engineers
• Direct, high-level (co-founder, C-level, or VP-level) support for keeping blog process lightweight

It’s great to see some common practices for the good ones. ✍️