Drumbeat - Privacy Icons
www.drumbeat.org/node/1553/about
From the page
Saved with the link. Notes from 2007 to 2016 are mostly the page's own words, so this is probably an excerpt.
Privacy Policies are an important part of online life. Inputting personal data as part of the price for using a Web service is a pervasive part of online life. Many users do not engage with or understand policies when submitting their information to online services.