You’ve met MrBeast, the YouTuber. Now meet Jimmy, the business mogul.
www.shopify.com/blog/mrbeast-business-backstory
What Jamie wrote
This is fully a puff piece about MrBeast but I had to read it because my son is a big MrBeast fan, and he's shared enough about him and his videos that I can appreciate some of what he does.
In 2021, Forbes ranked MrBeast as the highest-paid YouTuber. His estimated $54 million in earnings comes from a mix of sources: advertising revenue, brand integrations and revenue from his enterprises. While YouTube ad revenue can be incredibly lucrative for creators like him, who get billions of views, Jimmy also multiplies the money he makes by launching businesses.
It is pretty incredible to see the size of the business that he's built up really just around the YouTube channels.