Exceptional Letterpress Strategy - Slanted Viewpoint
www.tedlandau.com/slantedviewpoint/index.php/archives/2013/1219
From the page
Saved with the link. Notes from 2007 to 2016 are mostly the page's own words, so this is probably an excerpt.
Once you begin to master these strategies, the next step is to realize that there are situations where the winning approach is to ignore the conventional wisdom and make an exception to the rule.