Ad Aged: Good writing is a business advantage. (An advertisement for myself.)

Writing is a super-power for leaders if exercised well.

First is definition. This is our hardest job. What does a product, service, person or company actually do? How do we define them in a brief, ownable and memorable way.

Second is demonstration. Today this is difficult because so many agency people and marketers believe people can’t read and have almost zero attention spans. They do not consider that people pay attention to things that are interesting. (Maybe cheap content badly executed isn’t really cheap.)

The third part is dissemination. How do we use the 32 million channels people tune into these days to get our messages out?

That strikes me as a good way to look at the writing and communication that you are doing.