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The drift to normal | Seth's Blog

seths.blog/2024/03/the-drift-to-normal

What Jamie wrote

Godin's struck a chord with me on this observation.

As an organization grows in scale, the idiosyncrasy and distinctiveness that was originally informed by the taste of the founders moves toward the mean.

Over time, things get more average.

A corollary that should go with this is that everything being unique and different isn't necessarily a benefit.

So how do you identify where you are distinctively not average, not normal, and protect that at all costs?