The End of the Facebook Like Bubble
digiday.com/brands/the-end-of-the-facebook-like-bubble
From the page
Saved with the link. Notes from 2007 to 2016 are mostly the page's own words, so this is probably an excerpt.
And it appears brands need to recalibrate their Facebook approach. According to a new study by GroupM, theres been a 38 percent decline on the reach of brand pages. While 14 percent of users saw an organic post pre-algorithm change, it dropped down to 8 percent after the change. In short, Facebook cut the reach of brands that dont pay up. And theyre not used to these types of ultimatums.