Privacy watchers see fears coming true with Google's FLoC
digiday.com/marketing/as-ad-tech-firms-test-ways-to-connect-googles-floc-to-other-data-privacy-watchers-see-fears-coming-true
What Jamie wrote
This little dance Google is trying to do about getting rid of tracking cookies while at the same time trying to role out a brand new way of tracking is a bit ridiculous to watch. I suspect FLoC is doomed, but Google can push a lot of things through just by supporting it on their own sites.
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