Ask Teresa: What’s the Difference Between OKRs and Outcomes? - Product Talk

This is a nuance to the wording and how to construct a goal, but having seen product teams struggle with OKRs so many times this slight pivot to Outcomes is interesting.

Business outcomes measure the health of the business. Product outcomes measure a change in customer behavior. Product teams don’t typically have direct influence over business metrics like increasing revenue. But they do have the ability to directly influence product outcomes—changes in customer behavior—that can ultimately contribute to business outcomes.

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