How Microsoft crushed Slack - Platformer

This is an interesting take on Salesforce buying Slack, and why did Slack sell.

Why is this the case? To get some insight, I called up Aaron Levie, Box’s affable CEO. In Levie’s telling — and he also wrote a blog post about the Slack sale — it all comes down to sales. The idea that workers would someday choose all their own tools was always a fantasy, he told me, in part because most workers don’t event want to think about their tools. In such a world, the winning app will almost always be one with a giant, er, salesforce behind it.

Microsoft had one. Slack didn’t. Enter Salesforce.

It is expensive and super difficult to build those distribution channels into companies.