cf #63: being mindful of vanity metrics
contentfolks.substack.com/p/vanity-metrics-content-marketing
What Jamie wrote
Some of these vanity metrics overlap with what I've referred to as "analytics as addiction". Follower counts and retweets fall in here. Frankly the majority of web analytics do as well.
Vanity metrics emphasise scale and might inspire awe and envy—but they don’t reveal anything useful about the ongoing health of a system, and might even obscure its underlying problems.
Good questions to ask via Elezea.