Buy it in ChatGPT: Instant Checkout and the Agentic Commerce Protocol | OpenAI

Adds instant checkout (similar to many social platforms) and introducing Agentic Commerce Protocol. Some observations::

• This is more driven off the 700 million users that invariably end up asking questions about things to buy. Less about AI innovation. Seems like the first thing that is audience-based.
• OpenAI wants a piece of those transactions, and this protocol gives them that. Jointly developed with Stripe so assume Stripe merchants will be easy starting point.
• Interesting for what it IS NOT. It is not an Agent looking at product detail pages. It is NOT an Agent doing the checkout.
• Has (yet another) way of sharing product data. Also introduces payment APIs. No cart capability but coming.
• Why isn't this a Retail MCP approach? OpenAI still hurt feelings they didn't make MCP.