A few very dumb COVID-19 corporate messages - without bullshit

So many companies have, in many cases I suspect for the first time, had to get messages to their customers regarding Covid-19. I like this framework of what to communicate.

Unless you’re the spokesperson for the CDC or a state governor, don’t try to reassure people in the midst of a pandemic. That is not the job of a company.

If you have nothing to say, say nothing.

If you have a message with something of substance to say about safety or security, share it — but stick to the actual facts, not weaselly reassurances about “deep cleaning.”

If you provide an important service, let people know in real terms that you will be able to continue to provide it. You should be leaving your customer with confidence.