How Zoom is reclaiming its brand . . . and why it will succeed - without bullshit

I agree with this analysis of Zoom's response to recent security and privacy issues.

My experience as an analyst covering technology companies tells me that this is not a typical response. It’s not lip service. It’s cultural change, generated from the top, with actual product engineering changes to match. Zoom is not standing still, it’s not just defending itself with empty statements, it’s actually engaging with critics and re-engineering both the product and the company to be more respectful of security — and doing all of this, while dealing with a massive traffic increase, a massive increase in public scrutiny, and a lockdown that affects everybody’s productivity.

This is not business as usual.

It does seem genuine. This is the antithesis of Facebook's constant "I’m Sorry Tours" on privacy.

Also of note, they hired Alex Stamos, former Facebook security chief. He's a serious player, and if the organization doesn't take his direction he is likely to leave. The CEO did the right thing by bringing in a serious security lead.